Starbucks hat mit vier neuen festlichen Tassen-Designs erneut die Weihnachtszeit eröffnet. In diesem Jahr überraschten sie uns mit einem magentafarbenen Akzent, der „die traditionellen Festtagsfarben hebt und das Rot noch heller aussehen lässt“, sagte Kristy Cameron, Kreativdirektorin von Starbucks. Im Rausch des Weihnachtseinkaufs spielt die Verpackung eine entscheidende Rolle, um potenzielle Käufer auf sich aufmerksam zu machen. Es kann jedoch eine entmutigen...
November 01, 2023 by Cindy Cooperman
L&E International, Ltd ist ein weltweiter Anbieter von nachhaltigen, innovativen Verpackungslösungen. Als zertifizierter Lieferant von Verpackungen für adidas, Verizon, Amazon (APASS-Anbieter in Asien), Target und viele andere Markenartikler und Einzelhändler muss L&E strenge Markenfarbstandards in vielen Ländern und Herstellungsorten einhalten. Im letzten Jahr hat sich L&E zur Anschaffung und Implementierung digitaler Farbworkflow-Lösungen von X-Rite ents...
June 06, 2022 by X-Rite Color
Da immer mehr Konsumgüterhersteller Programme zur Qualitätskontrolle von Verpackungen einführen, um Farbtoleranzen zu überwachen, benötigen Converter und Verpackungsdrucker Farbmesslösungen, die sich direkt in Berichtssysteme integrieren lassen. Unsere IntelliTrax2 Pro- und eXact Auto-Scan Pro-Scannerlösungen kombinieren die Leistungsfähigkeit unserer branchenführenden automatisierten Scangeräte mit der Leistungsfähigkeit unserer End-to-End-Softwarelösungen, um die Anforderungen von Markenherste...
April 06, 2022 by Christian Benz
The flexography method of printing uses rotary flexible plates to print directly on the substrate in a single pass. These inked plates are wrapped around cylinders on a web press and rotate at a fast speed to transfer ink. This type of printing is ideal for large quantities and long print runs with a continuous print, such as wallpaper and gift wrap. A flexographic printing press can use a variety of solvent-based, water-based, or UV curable inks. It also adapts well to different materials and ...
October 20, 2021 by X-Rite Color
G7® is a proof-to-print process control method that allows you to reliably and efficiently match the visual appearance of the output from multiple printing devices. It works by defining the gray balance and NPDC curves in conjunction with the traditional method of measuring tonal value increase (TVI/dot gain) for each color. G7 can be applied to any type of printing, regardless of the type of ink or printing method, including all types of digital, offset, flexo, gravure printing. It&r...
February 27, 2020 by Mark Gundlach
Closed-loop color can mean something different to different audiences. When I first think about closed-loop color control, I may think about the pressroom, where it is really just a question of integrating measurements directly from the press, adjusting them, measuring and reporting, offering a nice closed-loop system that adjusts, controls, and allows me to report the results. But that’s really only one small aspect. You can incorporate a loop from the ink room, for instance, and bring t...
April 02, 2018 by Ray Cheydleur
The Pantone Color Institute just announced PANTONE® 18-3838 Ultra Violet as the Pantone Color of the Year 2018! This news is always exciting because it sets the stage for upcoming trends for everything from housewares to fashion to packaging design. In fact, we have already seen shades of Color of the Year used in packaging and graphic design by forward-looking brands in the CPG, luxury, and beauty worlds as well as by personalities and artists seeking to stand out. Part of butt...
December 11, 2017 by Mark Gundlach
At X-Rite Pantone, we love color, and we’re passionate about helping you get yours right. That’s why we offer a full-service training program, staffed with Color Experts from many of the industries we serve. From beginner to advanced, lowest investment to highest return, we offer a variety of options to teach you everything you need to know to be successful. Are you new to color, wondering where it fits in your business objectives? Do you already have a color workflow, but ...
February 09, 2017 by X-Rite Color
If you didn’t catch my Industry 4.0: What Commercial Printers Need to Know article, you’ll want to check it out now. Today’s blog is a continuation, touching on the most interesting print color management tie-ins: PQX, iccMAX, mobile control and new materials. Here’s what on the horizon for color-managed workflows. Image courtesy of Esko.com. Print Quality eXchange PQX was a global effort developed by Idealliance, and is now moving to ISO to be issued as a standard. It ...
January 25, 2017 by Ray Cheydleur
If so, we’d like you to know there’s an easier way. An upgrade from the original IntelliTrax, IntelliTrax2 is an automated, non-contact scanning system that makes it easy for busy pressrooms to measure color bars and press sheets without the risk of human error. Adding press-side quality control into your color workflow can shorten your makeready, reduce waste, and help you get to optimum color quality fast. IntelliTrax2 is an ideal color management solution for high-end, high-speed commercial ...
June 21, 2016 by Scott Harig
